email marketing

Email marketing is the most cost effective way of selling your products and services. On average for every £1 you spend you’ll get between £30 and £40 back from your email marketing effort!

Email marketing has been proven to be 40x more effective than social media marketing at aquiring new customers. Average order value from email marketing is 17% higher than from social media. So having an email list is a no brainer right? Here are some other reasons why you need an email list:

Direct communication

Email allows you to directly reach your audience and build a relationship with them

Increased engagement

A well-maintained email list can lead to higher open and click-through rates compared to other marketing channels

Better targeting

You can segment your email list based on subscriber preferences, allowing for personalized and relevant messaging

Owned Audience

An email list is a database of people who have explicitly opted-in to receive communications from you, making it an owned audience

Increased Conversions

Email can drive sales and other conversions by promoting products and services to a warm audience

Increased Brand Awareness

Regular email communications help keep your brand top of mind with your audience

Meaurable results

Most email marketing services provide detailed analytics, allowing you to track the success of your campaigns and make data-driven improvements

If you’ve got a list that been sitting there doing nothing, now’s the time to start emailing those people. Want to grow your list? Read my tips here.

On average people receive 100 emails a day! That’s a lot of emails, and if you’re anything like me if a few days go by and I haven’t cleared my inbox I’ll do a mass delete session without opening! So an email subject really needs to grab me for me top open it! Or it’s from a company or person that I love to hear from. So what are the common mistakes that companies are making when it comes to emails?

• Frequency – companies send out too many emails, several times a week. Two a month or weekly is fine (if you have a lot of good content)
• Subject line doesn’t match the content – people have learnt how to write great subject lines that make people open but the content inside isn’t providing people with any value. People don’t want to be deceived so they switch off!
• No real value – what’s inside the email isn’t providing readers with any value
• Not targeted correctly – if your products or services are varied, make sure that audience isaudience varied? Make sure that you’re sending out the right emails to the right people.

How to fix your emails so that people want to open them

• Frequency – every two weeks or monthly is fine unless you have a lot of valuable content to share.  Don’t send something out for the sake of it as people switch off
• Authenticity – make sure you’re providing the authentic you. Talk to your customers, help with their pain points and think about what you’d like to receive in your inbox.  Don’t just include content for clicks sake
• Value – Provide your audience with valuable content that they will enjoy, find useful and want to find out more next time
• Targeting – Segment your audience so that you’re speaking to the right people. For example if you’re an e-com business selling clothes for all, don’t send children’s wear updates to someoone who has only bought mens clothes for example. People may want to hear about other sectors but do that in a main round up so that you see what people are clicking on and interested in.

If you’d like to start and grow your email list, grab my email lead magnet ideas here.

So you’ve set up an email list but now you’re wondering – how do I grow my email list and get subscribers? Growing an email list isn’t easy but it can definitely be done if you’re consistent and tell everyone about it. Email marketing is still the most effective marketing channel with the highest return on investment. So it’s definitely worth not ignoring. And, unlike social media, the data i.e. the email addresses, belong to you! Here are my top tips on how to grow an email list:

• Tell everyone about it and make it easy for them to sign up. Make sure that sign up boxes are clear on your home page, have a pop up on your website and put links in your socials
• Sign up customers at check out on your website, if you have a bricks and mortar shop ask your customers at check if they’d like to sign up
• Send out valuable content so that people don’t want to unsuscribe but also they’ll talk about it to others
• Put share links in your emails. It doesn’t matter if you have 5, 15 or 500 subscribers. Make sure that you have a ‘share with a friend’ option at the bottom of your emails so that your subscribers can share and spread the news about your emails
• Minimise the links it takes to sign up. Make it as easy as possible for people to sign up
• Create ‘subscriber only’ content that means they need to sign up to access articles on your website for example
• Have guest blogs on your website so that you get someone else’s audience coming to your website
• Create a lead magnet to give people an incentive to sign up. Download my guide for lots of tips
• Don’t use the word ‘sign up’ as it’s proven to make people sign up less! Use words like ‘click here’, ‘get your discount here’, download now’ or ‘join us’
• Don’t buy a list! You don’t really know who the people on the list are, and chances are they won’t all want to hear from you and could flag you as spam!

If you’d like some further help with your email list get in touch and we can chat. Or download my email magnet guide.