Do you have a blog on your website that you promised yourself that you would be consistent with but not managed to? Or would you like to blog to help your website SEO (search engine optimisation) but you don’t know where to start? My blog on my website Rock Bakehouse had some of the top search items on Google and used to drive so much organice traffic to my website. Over 70% of my website traffic was organic. If your website has good content, Google will favour it more favourably when it comes to search. Adding new content that is in keeping with your website and keywords will also help with your Google ranking.
So where do you start? What are your customers pain points? Can you offer them top tips, share new products but also answer the most popular questions? Here are some ideas for you to try out.
Share new products and releases
Your blog is the perfect way to showcase new products to your customers. Share a new edit of products for the season. Or try seasonal blog posts which perfect to give you some focus for example ‘what to pack for a two week holiday’ and include new products or some of your products. You can also share other products that you don’t stock but that you love (non conflicting) and link to other websites.
Answer your audience’s problems
My most popular blogs were ‘how to get flat top cupcakes’ and ‘all in one method’. These were common questions I was asked in classes or in emails from students. So I knew that if they were Googling the issue, that’s how they would be searching for the solution. Have a look online on forums or Facebook groups and see what people are asking. For example a travel agent could do a blog post on ‘winter sun ideas for Christmas 4 hours away from the UK’ and talk about top 5 places to visits that aren’t far to travel to. By adding ‘from the UK’ it gives the blog posts a specific audience that it will be shown to but will also have less competition than a more generic blog post title.
Interviews
Introduce your staff or yourself. Or you could interview other business owners that compliment your business or other local businesses.
Testimonials or customer stories
Get your customers to share their testimonials or photos of your products in use and get their permission to use. These are great to feature on your website, but also a great way to link back to pages on your website for products or services that you offer.
5 top tips
- Remember that your customer is your audience so make sure you’re creating content that they will enjoy and find helpful
- Be consistent with posting. Consistent means creating worthwhile content (rather than just any old stuff) at a regular basis i.e. weekly or monthly for example
- Be visual and ALT tag and make sure you describe your images when uploading
- Plan in advance so that you’re never stuck on what to write
- Don’t forget to get a good title
