Email marketing is the most cost effective way of selling your products and services. On average for every £1 you spend you’ll get between £30 and £40 back from your email marketing effort!
Email marketing has been proven to be 40x more effective than social media marketing at aquiring new customers. Average order value from email marketing is 17% higher than from social media. So having an email list is a no brainer right? Here are some other reasons why you need an email list:
Direct communication
Email allows you to directly reach your audience and build a relationship with them
Increased engagement
A well-maintained email list can lead to higher open and click-through rates compared to other marketing channels
Better targeting
You can segment your email list based on subscriber preferences, allowing for personalized and relevant messaging
Owned Audience
An email list is a database of people who have explicitly opted-in to receive communications from you, making it an owned audience
Increased Conversions
Email can drive sales and other conversions by promoting products and services to a warm audience
Increased Brand Awareness
Regular email communications help keep your brand top of mind with your audience
Meaurable results
Most email marketing services provide detailed analytics, allowing you to track the success of your campaigns and make data-driven improvements
If you’ve got a list that been sitting there doing nothing, now’s the time to start emailing those people. Want to grow your list? Read my tips here.
