How do you write emails people will open?

On average people receive 100 emails a day! That’s a lot of emails, and if you’re anything like me if a few days go by and I haven’t cleared my inbox I’ll do a mass delete session without opening! So an email subject really needs to grab me for me top open it! Or it’s from a company or person that I love to hear from. So what are the common mistakes that companies are making when it comes to emails?

• Frequency – companies send out too many emails, several times a week. Two a month or weekly is fine (if you have a lot of good content)
• Subject line doesn’t match the content – people have learnt how to write great subject lines that make people open but the content inside isn’t providing people with any value. People don’t want to be deceived so they switch off!
• No real value – what’s inside the email isn’t providing readers with any value
• Not targeted correctly – if your products or services are varied, make sure that audience isaudience varied? Make sure that you’re sending out the right emails to the right people.

How to fix your emails so that people want to open them

• Frequency – every two weeks or monthly is fine unless you have a lot of valuable content to share.  Don’t send something out for the sake of it as people switch off
• Authenticity – make sure you’re providing the authentic you. Talk to your customers, help with their pain points and think about what you’d like to receive in your inbox.  Don’t just include content for clicks sake
• Value – Provide your audience with valuable content that they will enjoy, find useful and want to find out more next time
• Targeting – Segment your audience so that you’re speaking to the right people. For example if you’re an e-com business selling clothes for all, don’t send children’s wear updates to someoone who has only bought mens clothes for example. People may want to hear about other sectors but do that in a main round up so that you see what people are clicking on and interested in.

If you’d like to start and grow your email list, grab my email lead magnet ideas here.