So you’ve set up an email list but now you’re wondering – how do I grow my email list and get subscribers? Growing an email list isn’t easy but it can definitely be done if you’re consistent and tell everyone about it. Email marketing is still the most effective marketing channel with the highest return on investment. So it’s definitely worth not ignoring. And, unlike social media, the data i.e. the email addresses, belong to you! Here are my top tips on how to grow an email list:
- Tell everyone about it and make it easy for them to sign up. Make sure that sign up boxes are clear on your home page, have a pop up on your website and put links in your socials
- Sign up customers at check out on your website, if you have a bricks and mortar shop ask your customers at check if they’d like to sign up
- Send out valuable content so that people don’t want to unsuscribe but also they’ll talk about it to others
- Put share links in your emails. It doesn’t matter if you have 5, 15 or 500 subscribers. Make sure that you have a ‘share with a friend’ option at the bottom of your emails so that your subscribers can share and spread the news about your emails
- Minimise the links it takes to sign up. Make it as easy as possible for people to sign up
- Create ‘subscriber only’ content that means they need to sign up to access articles on your website for example
- Have guest blogs on your website so that you get someone else’s audience coming to your website
- Create a lead magnet to give people an incentive to sign up. Download my guide for lots of tips
- Don’t use the word ‘sign up’ as it’s proven to make people sign up less! Use words like ‘click here’, ‘get your discount here’, download now’ or ‘join us’
- Don’t buy a list! You don’t really know who the people on the list are, and chances are they won’t all want to hear from you and could flag you as spam!
If you’d like some further help with your email list get in touch and we can chat. Or download my email magnet guide.
